Websites marketing
Best marketing for your site...
Search Engine Optization(SEO)
...SEO tools save you from tedious keyword research and data analysis. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie. What’s more, they allow you to measure search performance countries, regions, or languages.
It gets better. If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly. Many entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually.
- Authority factor
Authority relates to the importance of a website. Plain and simple. But not so simple, in fact. What makes a website important? Is it the quantity of the links? Is it the amount of content?
Well, it is, in fact, derived from a number of factors. But here is the basis of how it works...
2.Age Factor
The age of your website doesn’t refer to the date it was originally registered. We’re talking about the indexed age, or the date that Google first found or indexed your site. The age of a webpage itself is a little bit different as it refers to the freshness of the content. If the content is outdated, it will rank lower. If the content is what we call evergreen content, that page will rank a little bit higher depending on its age...
3.Content Factor
Content is king. It always has been and it always will be. For those that have mastered the art of content curation and storytelling, the online marketing world truly is their oyster. In fact, the world’s most talented digital sleuths know precisely how to slay with a story, effectively driving massive amounts of leads and sales...
Search Engine Marketing (SEM)
Search engine marketing offers up a stark contrast to its counterpart, search engine optimization. Unlike SEO where the focus is on ranking organically, SEM revolves around paid advertising. However, it’s also important to note that SEM can incorporate SEO into its fold, but it’s primarily done for the purposes of placing paid ads.
For example, a professional SEM might do some keyword research and competitive analysis using tools like Adwords, Ahrefs, SEMRush, but it would mainly be for the purposes of checking out the best keywords to place ads for and also seeing just what the competition is doing.
However, if you’re not a big spender on Adwords, don’t expect to get detailed and accurate results on search volumes when searching through keywords to bid on. Google has since obfuscated much of those results for the newcomers in an effort to blur the waters for those looking for a competitive edge.
Every time you conduct a search on Google, you’ll see ads that display along the top. They used to display on the side and on the top, but Google has since altered that strategy, moving them solely to the top of its SERPs. Those ads can cost anywhere from 5 cents to upwards of $50.
Content Marketing
Content marketing is a behemoth. It’s one of the more involved types of marketing that you can do online and it actually serves to compliment your SEO strategies and tactics. Content marketing is also my go-to strategy when it comes to ranking anything on Google. Literally anything.
The way that content marketing works is rather straightforward, but the implementation is far more difficult. Why? It takes a considerable amount of sweat equity to wield this strategy. Not only do you need to write unique anchor content on your website or blog, but you need to write unique content to market that anchor content via authority sites.
It’s not easy whatsoever. I have spent well over a thousand hours engaged in content marketing. It’s not pretty whatsoever, especially when you’re pressed for time and have a million other things to do. But it’s a necessary evil. That single strategy has helped me drive the most traffic to my websites over time.
How does it work?
I discuss this strategy in one of my SEO courses, which I would highly suggest you checking out if you’re serious about learning how SEO and content marketing truly works. But here’s the breakdown for you. In the image below, you’ll see two types of content marketing. You have the single-tier strategy and the double-tier strategy.
1.Create Anchor Content
The first step is to create the anchor content on your website. It has to be keyword-centric but not keyword-stuffed. It has to be engaging and relevant to your audience as well. Further, it can’t be what we call thin content. Thin content is content that’s basically filler content, which doesn’t actually engage your audience.
What does engaging mean? It means that people spend time actually reading the content. Google knows the difference between engaging content and content that’s thin or simply veers off onto tangents because people that read engaging content stay on the page long enough to read the whole thing.
2. Create Athority Content
The second step in content marketing is to create authority content. That authority content needs to be similar to the original piece of content in question, but must also be absolutely unique. You should draw unique conclusions in the authority content and approach the topic from a unique perspective.
However, in the authority site content, ensure that you link to the original piece of content with a relevant keyword. All you need is that single keyword, which creates the bridge between the two pieces of content. The authority site content needs to be engaging as well.
3. Share Auithority Content
The third step in the content marketing cycle is to share the authority site content. Why the authority site content? Simply put, it’s because of the power of juice transferal theory. Juice, which effectively refers to the power of links, is what makes content marketing so viable and effective.
Social Media Marketing
Another form of online marketing is social media marketing. If you’re a social superstar, you can command vast audiences on popular platforms like Instagram or YouTube. This is important because not only does your audience help to share whatever it is that you’re doing or working on, but you get high levels of engagements as well.
Social media is growing at an astounding rate. But I don’t need to tell you that. But I do need to tell you that growing your influence across social media can have a significant impact on your bottom line. The most important thing to do? Simply just show up and post regularly.
Pay-per-Click (PPC) Advertising
Pay-per-click advertising, which is a form of SEM, is the art of paying for each click when it comes to advertising on a variety of platforms. From social media platforms like Facebook and Instagram, to search engines like Google and Bing, PPC has become the norm. The other form of advertising, which isn’t as widely accepted, is cost-per-thousand impressions (CPM).
PPC is used by professional marketers to quickly scale out their offers. However, if you lack the knowledge about things like lead magnets, squeeze pages, and cost-per acquisitions (CPAs), then PPC advertising is a waste of your money. For the most part, PPC advertising doesn’t pay off on the front-end offer.
However, PPC is a great way to scale an existing offer that you’ve calculated your CPA for. In example, if you have a $200 product that you’re trying to sell, chances are, especially if you’re an unknown brand, even if you drive loads of traffic to your product page, you’re not going to get many sales. In other words, your CPA will be incredibly high.
Instead, if you push people to a free offer or a lead magnet or even a tripwire (an offer that’s so good and irresistible that people can’t pass it up), you’re more likely to get a sale. The truth is that once someone gets something from you for free, or even if they pay a very small, incremental amount for a tripwire (like $7 for example), they’re more likely to buy something else from you.
Affiliate Marketing
Another form of online marketing is affiliate marketing. This involves the art of selling other peoples’ products or services or even information for that matter. Affiliate marketers come in all shapes and sizes and the reason why it’s so attractive to so many people is because you don’t need to setup many of the business systems or even have any employees to actually make money online in this fashion.
However, unless you have a massive email list or substantial website traffic, succeeding as an affiliate marketer is difficult. Without the audience, you need to investment a significant amount of money running ads that might end up costing more than you can recoup.
Most people that start marketing affiliate products or services usually have a blog with some semblance of an audience. If you don’t have a blog, or you’re looking to create one, you can learn more about what it takes to start a blog here. Keep in mind, as an affiliate, you’ll also need to decide whether you want to incorporate a new business or simply operate under your name. There are pros and cons to both of those routes.
Email Marketing
Email marketing is one of the hottest mediums for selling just about anything, and you can see why it’s the draw of internet marketers everywhere. However, building up a sizable list takes time. It isn’t easy by any measure. Plus, truly understand sales funnels and drip-fed marketing takes a considerable amount of work itself.
However, email marketing is enormous. It’s far from dead, I can assure you of that. It is, in fact, one of the biggest drivers of sales. It’s a captivated audience of people looking for your advice and your knowledge. It takes time to build and it requires the right lead magnet or offer to ensure that you get people into your list, but it’s well worth it.
Use automated marketing systems such as ConvertKit, Aweber or MailChimp to build up your list.